“Back” to Work or “Forward” to Work?

Go Ahead — Paint Your Future!

Bright FutureIn our American culture, we mark the end of the year with fanfare at work and home. Closing out projects, wrapping up sales reports, finalizing expenses – and then enjoying New Year’s Eve with friends and family. This year, New Year’s Day fell on a Friday, so most of us got two full follow on days of time off. Then Monday – back to work. But should we really be going “back” to work? Or would it be better to be going “forward” to work?

I like “forward” and here’s why. Most of us grow complacent over time. We take things for granted. We don’t always see new perspectives and new opportunities. Maybe we look at the things we didn’t get done before the end of the year and jump in to finishing off last year’s work. Maybe we set goals and made commitments last June, or August, or December – things that are occupying the limited hours we have each day to accomplish things. Things that take up our financial resources and the people resources in our organizations. Things that fill up space and hold us back from doing new things, exciting things, game changing things – things that could catapult us to new levels of success in the New Year. Things that keep us from new customers, new business alliances, new opportunities. So, we go “back” to work.

Quite a few years ago, business visionary Tom Peters introduced to Western business the idea of thinking about our businesses in terms of the Hindu Gods – Preserver (Vishnu), Destroyer (Shiva), Creator (Brahma) – and asking ourselves, “What should I preserve in my business that is good, what should I destroy in my business that I no longer want or need, and what should I create that is new. What we tend to do is to hang on to the things that we have created without giving up anything or maybe not enough. Two things tend to happen. 1) We try to preserve too much and then everything becomes a morass of mediocrity. 2) The new things that could excite and energize us and pull us forward get short shrift, and they don’t come off quite as well as we might like them to.

Myself as a Case Study

Last year, I set a personal goal to let go of some of the things that I have been doing that were holding me back from charging ahead with new and exciting things that I want to pursue. I’ve been blessed to have many interests and many opportunities, and I’ve enjoyed success in multiple areas. The common thread is that what I do helps people in business be more successful. And it allows me to fluidly work with clients based on their evolving needs How I do it varies, but here’s model that I have been following for several years:

Biz Allies Business Model

  1. Implementation: Doing things like creating websites, developing and implementing advertising campaigns, press releases, and social media, and even some old fashioned brochures, post cards and innovative mailers.
  2. Consulting: Working closely with business owners to look at problems and opportunities, coming up with smart solutions and strategies, and then figuring out how to implement them.
  3. Coaching: Meeting on a regular basis with business owners and leaders to help them improve their businesses by improving the performance of themselves and their teams. This outside perspective, greater sense of accountability, and new thinking to produce new results is very gratifying to me and very helpful to my clients.

Wanting to be successful in all of these areas is just too much! So what am I doing about it?

I’ve decided to move along the continuum of how I help businesses by migrating away from implementation and focusing more of my energy on in the continuum between consulting and coaching. I really like my old model, and I know I’ve been able to help many businesses with this model. So I’ve come up with a new approach.

Back in August, I became affiliated with a wonderful coaching organization, Trajectify, founded by serial entrepreneur Mike Krupit. Mike and I got to know each other via social media and a mutual friend back in 2010. Then in 2011, he asked me to help him launch a new business incubator. We work well together, Mike is an excellent business coach, and he needed help as he decided to focus more of his energy on a tech startup. So along with an associate, Joe Spinelli, I am now doing business coaching via Trajectify.

So what about my other business interests?

Clients have experienced great value in the business model I’ve explained above, so how could I move forward and not leave the good things behind that I’ve put into play as part of my brand? Toward the end of 2015, I pulled together an amazing group of professionals – Biz Allies. These are smart, nice, successful, talented professionals who want to collaborate with clients, each other and me within this fluid model of implementation, consulting and coaching.

Here are the pros who make up the Biz Allies Team:

  • Catherine Cavella: Intellectual property attorney, business strategist and serial entrepreneur
  • Patti Dalessio: Digital marketing strategist
  • Jen Phillips April: Writer and social media expert
  • Rick Toone: Digital communication strategist
  • Laurel Cavalluzzo: Marketing strategist and marketing communicator
  • Lee Nunery: Entrepreneur and consultant
  • Jason Wood: Application developer
  • Stu Segal: Healthcare consultant and business strategist
  • Paula Segal: Healthcare consultant

In addition, we are all connected to a broad range of additional professionals who we can work with as needed.

So What Does This Mean for You?

Don’t go “back” to work in 2016. Go “forward” to work. Figure out what you are willing to “destroy” or let go of to clear out room for the new things you want and need to create. Look at everything with fresh eyes and develop new perspectives. Seek out new and exciting business relationships and alliances that can catapult your forward. If you need help, find it and take action.

Feel free to call on me. I’m happy to help! — Chuck Hall

Your Business Allies is a service of Your Marketing Exec, LLC