Author Archive | Amy Hall

Working with Consultants Rick Toone Biz Allies

Working with Consultants: Yellow is Not Correct!

By Rick Toone Do you make this mistake when working with consultants? “What’s your favorite color?” he asked. “I don’t like yellow,” she replied. “Where do you want to meet for dinner?” he asked. “I don’t want to go to Applebees,” she stated. When you ask a question and don’t get a direct answer it […]

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Write for Real People Account for the Robots

Write for Real People, Account for the Robots

    By Patti Dalessio With the Hummingbird algorithm release in 2013, Google incorporated user’s intent into the understanding of a search query. Last year Google confirmed it’s furthering this understanding of “User Intent” with the use of something called RankBrain. “RankBrain is a machine learning artificial intelligence system, the use of which by Google […]

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