By Rick Toone Do you make this mistake when working with consultants? “What’s your favorite color?” he asked. “I don’t like yellow,” she replied. “Where do you want to meet for dinner?” he asked. “I don’t want to go to Applebees,” she stated. When you ask a question and don’t get a direct answer it […]
Author Archive | Amy Hall
By Laurel Cavalluzzo It’s never too late to come up with your plan for marketing. And to inspire you, here are 8 things to keep in mind as you get your marketing act together. Before we jump in, keep in mind it’s really important to take some time and think through these. I am serious […]
By Patti Dalessio With the Hummingbird algorithm release in 2013, Google incorporated user’s intent into the understanding of a search query. Last year Google confirmed it’s furthering this understanding of “User Intent” with the use of something called RankBrain. “RankBrain is a machine learning artificial intelligence system, the use of which by Google […]
By Debbie Goetz Here are 10 important points to consider for TV interviews. 1. Eye Contact is King If you’re on-set, focus on your interviewer and NEVER, EVER look at the camera. However, if you’re on a satellite hookup maintain eye contact with the camera lens at all times. When pausing to think, look down […]
Ever wonder about the difference between features versus benefits? Watch this interesting video by Biz Allies team member Jen Phillips April as she breaks it down.